Brief
Help raise awareness of JDA’s Allocation software, by showcasing JDA’s solution to targeted company executives (CFOs and CEOs) encouraging them to put JDA’s Allocation Software into their stores.
Solution
An intelligent and tangible piece of direct mail that stands out amongst the various other pieces of mail recieved by the selected executives.
Result
Custom coat hangers placed in foam cut-outs and finished with ‘retail style’ swing tags. The campaign was delivered across Europe and Asia in 6 different languages.